Copywriter
Greetings, my name is Dreznik Xerakof, and I am an accomplished writer by passion and profession. My unique skill set of both copy and art, allows me to create concepts that are comprehensive and achieve better integration of the entire team’s efforts, towards an effective creative output. I have successfully led creative teams of designers, writers, content creators and more.
My work covers industries such as Automobile, Edtech, Fashion, Healthcare, Hospitality, Information Technology, Jewellery, Retail, Real Estate, Travel, and others. I work across a variety of media that include Digital, UX, Social Media, Video, Print, OOH and Radio. I have experience in multiple markets, namely, India, US, UK, Singapore, Malaysia and Indonesia.
I am a native English speaker who always stays up to date with changes in the industry through, personal research, extensive networking, and professional development. Aside from being a copywriter, I am a poet, amateur bassist, digital artist, PC gamer and tech enthusiast.
My Portfolio
Waith YouTube Ad
Concept, art direction and script writing for a YouTube Ad
What is the big deal with HRM?
A blog analysing and educating companies about using a HRM solution
Waith Website
Website Content for Waith.io.
U2 Concert Transportation Invite
Creative direction and copywriting for a Transportation Invite to the U2 concert in Mumbai
Chinese New Year Email
An email celebrating the Lunar New Year as it is known be the Chinese population or Chinese New Year as it known globally
Boarding Point Newsletter
B2B newsletter informing bus operators the brand and platform updates.
Wedding Season Email
A simple yet highly effective email that resulted in a 10% open rate!
rPool App
UX writing for the rPool App onboarding process scenarios and research.
rPool Landing Page
Complete website content for rPool Landing Page
Boss Day
Humourous take on celebrating Boss Day
Minimalist Series
Brand morph into covid advisory posts
DJ Food Puns
Social media series created for FreshMenu
redBus Travel Journal Video
Scripting, art direction and creative direction for a short animated video that tell the tale of the company's journey
May Day Activation
Scripting and creative direction for a May Day activation by redBus that celebrated bus drivers as heroes
Avengers take the bus
Conceptualization, Scripting and Creative Direction for a post at the height of Avengers mania
Singapore Lunar New Year
Social media posts for Lunar New Year
May the fourth
Conceptualization and creative direction for a social media post celebrating the 4th of May aka Star Wars day
rPool Animated video
Scripting, art direction and creative direction for a video about rPool (Carpool Service) announced by redBus at a press conference.
Corporate Video
Scripting and consulting on an office introduction video about redBus. Fair warning the video is over half an hour!
Malaysia Flash Sale
Conceptualization, Scripting and Creative Direction for a 6-second unskippable ad promoting redBus' Malaysia Flash Sale
Year End Report
The first-ever creative Year End Report for redBus. Click the image to view as a gallery or click here to download the PDF
Big Red Sale
Conceptualization, Scripting, Art Direction and Creative Direction for a 10-second YouTube ad promoting redBus Indonesia's Big Red Sale
Dussehra is Calling!
Conceptualization, Scripting and Creative Direction for a video capturing some of the unique celebrations of the festival of Dusshera.
Mom knows best
A series exploring precautions during the outbreak from the viewpoint of a Mother
Biryani Wars
Conceptualization, scripting, art direction and creative direction for a social media video that leveraged a trending topic, which was a debate about which state had the best Biryani.
Travel advisory during Covid
An Insta Series Corona Advisory